B&B/Inn Website Marketing/ Search Optimization

What is InnVisibility

InnVisibility is a small (just me!) internet marketing services company specializing in increasing traffic to the websites of inns, bed and breakfasts, and regional associations of inns and B&Bs.

I'm Lindsay Copeland, a former innkeeper. For 13 years my wife, Carol, and I owned and operated the Maine Stay Inn & Cottages, a 17-room bed and breakfast inn in Kennebunkport, Maine. I have an undergraduate degree in Marketing from the University of Arizona and an MBA from UCLA. For twenty years my corporate career was in marketing management in the financial services industry.

For the last several years I have been actively involved in internet marketing, not only for inns and B&Bs, but for several associations, including New Hampshire Select Registry, Kennebunk-Kennebunkport Chamber of Commerce, and Passport to New England. I am a member of PAII, SEMPO-Search Engine Marketing Professionals, SEMNE and the Maine Tourism Association, who honored me with the

Best of the Web Award.

Services

I offer a range of services to meet the varying needs of my clients. Initially, I perform an evaluation of the overall visibility of the client's website, determining its rank on the various search engines, its volume of traffic, and it sources for that traffic. If available, I also compare the results against those of other properties in the geographic area and of my other clients top see if there are areas of opportunity.

Based on the evaluation, my proposal to the client includes what actions I recommend should be taken and a detailed cost of executing those actions.

Unlike some other companies that provide similar services, the cost of the services I provide are based on the specific needs of the client, not a preset package of services, some of which the client may not need.

Also, I monitor the activity of each of clients' websites periodically and report those results to the client, along with any recommendations I have to improve performance or reduce costs.

Services include:

Search Engine Optimization: Making your site search engine friendly by making sure the content of your site will give it more exposure when potential guests are searching. Google AdWords

Search Engine Paid Placement Search engines offer the opportunity to have a preferred position on their results pages by letting advertisers bid for certain keywords. Yahoo Sponsored Search

The cost is dependent on what others
bid for the same keywords and how often the visitor clicks on the link to the bidder's site.

Linkage to sites and directories that produce cost-effective referrals. I monitor the performance of all the major online B&B/inn directories to determine if my clients' listings on these directories are producing the desired results

Website Hosting & Maintenance server

including: Access to Log Files, 24x7 Server Monitoring 24x7, FTP Access, Daily Backups of all data, Email Accounts, Email Aliases, Email Forwarding, Web Mail Access, Email Virus Protection, Domain Pointers, 10 MB Storage. Requests for changes to your site are usually made within 24 hours.

Notchland Inn
Hart's Location, New Hampshire

The Notchland Inn became my first official new client after we sold the Maine Stay and I started InnVisibility. Notchland.com is enjoying increased traffic and higher visibility on the major search engines despite being located in a town that almost nobody has ever heard of. Read a recent Boston Globe article about Notchland.

Swift House Inn
Middlebury, Vermont

The Swift House has been a client since August, 2004. The website has enjoyed an 83% increase in traffic, coming from search engine optimization, paid placement advertising on search engines and online directories.

Inns at Blackberry Common
Camden, Maine

The Blackberry Inn has been a client since May, 2002. When I first started working on this site. In August 2002, blackberryinn.com had over 4000 visitors. Two years later, in August 2004, it had 5600 visitors.

InnVisibility is now marketing The Inns at Blackberry Common, a joint site for Blackberry Inn & the Elms Inn, with almost 11,000 visits in August 2010 and over 61,000 visits in the past 12 months.

Victorian Ladies Inn
Newport, RI

A client since August, 2004, the Victorian Ladies website has benefited from a 114% increase in traffic, increasing its web presence via B&B directories and paid placement advertising on the search engines, along with higher rankings in the natural search engines listings.

Eagle Mere Inn
Eagles Mere, PA

This "last unspoiled resort", provides a quiet and relaxing experience situated atop a 2100 ft. mountain in the Pocono Endless Mountains of Northeastern Pennsylvania. Traffic to this site has increased 23%, not including Pay per Click.

The New Hampshire Inns and B&Bs of Select Registry

These 10 most distinguished New Hampshire bed and breakfast inns on average received over 850 referrals from this site in it first 11 months, and in 2008 averaged almost 1300 referrals per member.

North River Virginia
Gloucester, VA

The North River Virginia has been a promotion and hosting client since early 2007. The site has enjoyed an increase of 36% in traffic coming from natural search, directories and pay per click, while spending less on pay per click than previously. Occupancy has also increased.

Learn how to run a bed and breakfast inn from experts
The B&B Team

If you want to purchase a bed and breakfast inn, learn about innkeeping, or you are an innkeeper looking to sell your inn or grow your business, contact the B&B Team